It goes without saying that a business’s website can be one of its most effective sales and marketing tools. Most business owners know and understand the potential that a well optimised, frequently and consistently updated website can have on their business. In some cases, websites are acting as the top performing, or indeed only, sales tool in the business.
Of course, your website can only do all of this if you are paying it the time and attention it requires, or else employing the services of someone who can do this on your behalf.
Whilst the majority of business owners appreciate the value of applying effort to their website they simply lack the available time to dedicate to making it work. To use an analogy I heard recently, it’s like having a Lamborghini in the garage but not having the keys to drive it.
I have worked with many small business owners in my time. In fact, I am also married to one! I know only too well the pressures and stresses faced by business owners on a day to day basis. Whether it’s an operational issue, problems with staff, chasing invoices, or stepping to the fore when someone has let you down, there is always something pressing to do. Finding time to write an article about a recent development in the business, therefore, or providing advice for your customers on a topic you are frequently asked about, simply falls to the bottom of the list.
And yet paving the way for the next new business enquiry is vital when you are trying to grow a business.
It may seem like you’re stuck in a vicious circle, but there are people out there that can help. Outsourcing the management of your website and SEO is relatively straightforward to do and could be much better value for money than you think.
Our online marketing packages, designed specifically for small business owners, pass the burden of online marketing over to us; leaving you to get on with the million and one other jobs that need your attention. For more details, visit our page on outsourced digital marketing or contact us here.